Canada in motion - Communities in motion - in motion Communities

Southwestern Ontario in motion

Web site	http://www.swontarioinmotion.ca/
Population	603,000
Geographic Area	Counties of Chatham-Kent, Windsor-Essex, Sarnia-Lambton, Ontario
Lead Agency	South West Area Recreation Guild (SWARG)
Leader	Amanda Murray SWARG President
Partners	The SWARG *in motion* Steering Committee: Government of Ontario Bulimia anorexia Nervosa Assoc. Chatham-Kent Recreation Facilities Chatham-Kent Recreation Programs Chatham-Kent Health Unit Chatham-Kent YMCA City of Windsor City of Sarnia Community Health Services Department - Lambton Health Action Windsor-Essex Health Living Lambton St. Clair Township Sarnia YMCA Town of Essex Town of Lakeshore Town of Leamington Windson-Essex County Active Living Coalition Windsor-Essex County YMCA GessTwood Camp University of Windsor
Launched	October 8, 2008
Vision	*In motion* is a comprehensive, community-wide health promotion strategy that encourages everyone to make physical activity a part of their daily lives.
Mission	As the lead agency, the South West Area Recreation Guild (SWARG) & Southwestern Ontario *in motion* will lead the collective action of community partners in creating a “culture of physical activity” in the tri-county area.
Goals	1. Physical activity will be the key component to the “whole body” wellness strategy. 2. Initiatives will be achieved through a collaborative approach with private, public, and volunteer sectors in the communities of Chatham-Kent, Sarnia-Lambton and Windsor-Essex. 3. Focus will be on a proactive approach to health versus a reactive one (i.e. health promotion and illness prevention versus treatment). 4. Equitable choices and opportunities will be available throughout the tri county, initially through a targeted approach moving towards inclusiveness. 5. SWARG and its partners will determine and establish priorities for physical activity initiatives that meet the established criteria. Priority will be given to sustainable initiatives and programs. 6. Regional marketing and communication campaigns will reflect consistent messaging as it relates to in motion and the promotion of physical activity.